Developing a product without considering User Experience Design might look charming at first, but without ample importance to the UX, many companies have to face difficult challenges such as development errors and angry users. Initially ignoring UX Design appears to be a cost saver but most often ends up as a major cost elevator.
Companies like Apple, IBM, Google and McAfee are investing more and more in improving the usability of their products and the experience those products deliver.
UX design plays a vital role in making applications (web, desktop, and mobile) more meaningful and adaptive. Broadly speaking, when Marketers, Usability Experts, Visual Communication Designers, and front-end Developers work together - they have a good chance at delivering an excellent user experience.
With a lot of variables floating about all the time, there are no set rules for creating a great UX. However, there has got to be a method to this madness! Right?
© 2012 Obscure UX : An Experience Design + Strategy Consultancy