Redefining Digital Product Experiences since 2009

Actions speak louder than words!

We have worked with a diverse clientele from across the globe and have successfully designed many useful + usable products over the years. Like and comment on our Facebook Albums Portfolio - Simple Websites and Portfolio - Web Applications to see our visual/ aesthetic style.

For detailed case studies regarding our work that we cannot display publically due to legal constraints, get in touch ›

It has been fun! We designed:

  • Websites
  • Corporate Portals
  • Government Portal
  • Enterprise Risk Management System
  • Online Wholesale Store + Back Office
  • Social Shopping Experience
  • Online Real Estate / Property Portals
  • Mobile Apps
  • Social Networks
  • Online Video Processing Software
  • Commodities Exchange + Back Office
  • Water Distribution real-time Monitoring Platform
  • E-Learning Platform

What we are up to in 2018

  • Exciting Mobile Apps (Productivity)
  • EMR, Practice Management + Patient Portal suite
  • UX DIY
  • Want to add something here?

Live Links (Public Portfolio)

Designing ScribeForce
  • AugmentCare

    A massive foray into digital healthcare. From electronic health records to Remote Video Consultations, Pharmacies, Pathology Labs, and Diagnostic Centre Integrations and a few other trinkets. A work in progress.

  • Compare the Market AU

    Ahmed Shuja was engaged as the lead UX and Product designers in a year long engagement where he set the foundations of the new user journeys and reimagined their internal CRM and more much. Contact to learn more

  • ScribeForce

    We are the Complete Product team, since 2007 for this high tech BPO service provider. From ideation to customer support, we've iterated all the way to the current version 4

  • Imran Khan Foundation

    As the Digital UX strategy and design team for IKF Worldwide since 2011 we work closely with people there to help meet the IKF goals in the long and short run.

  • CricOut

    We are proud to be the UX design team of CricOut. Worked with the product owners to define the product and it's experience . Our secret weapon (Obscure User Journey) did wonders for them on multiple levels

  • Eleni Exchanges

    A mega-project with responsive UIs or dedicated Mobile Apps, for: Warehouse Operations, Trading, Auctions, Accounting, Banking and Finance, Big Data Analytics, User Management, Audit, Surveillance, Clearing & Settlement and more.

When it comes to UX, being human centric is a no-brainer. Still so many products fail to be just that. We follow our human centered reason-led approach to ensure our designs are both usable + useful

Our Clients

We have always been hired by amazing people from across the globe who belong to extremely diverse industries. However, they all have one thing in common by now, they love us!


  • Australia
  • Canada
  • China
  • Hong Kong
  • Kenya
  • Pakistan
  • Singapore
  • UAE
  • UK
  • USA


  • Business Process Outsourcing
  • Chemicals
  • Education
  • Engineering Manufacturing
  • Engineering Services
  • Fashion
  • Financial
  • Health and Wellness
  • IT Security
  • Real Estate
  • Recruitment
  • Social Networking
  • Technology Consulting
  • Telecommunications

The Obscure Effect

Client bought the cake for Mohsin

To know the story behind this photo, view on Facebook!